Analyze Nike


 minimum of 1200 words, addressing the questions and prompts below. Your essay should demonstrate clear understanding of the key terms and concepts from the READ. The research requirement is at least two scholarly journal articles, and the course textbook. Use “in-text” citations formatted in APA style, and provide a list of references, also formatted in APA style.

Conduct an online search and write a brief summary of two to three issues of strategic significance that Nike has encountered within the past 12 months. Sources used to respond to this prompt should be credible, but not necessarily scholarly.

  • Some critics—citing previous allegations of sweatshops—have argued that Nike has not been ethical in its approach to production in developing countries. Analyze whether this criticism of Nike is warranted. Base your analysis on specific views of ethics discussed in your READ assignment.
  • Analyze how Nike accomplished considerable growth over the past two decades. Can this growth continue? Why or why not?
  • What changes should the CEO make to Nike’s corporate-level strategies during an economic recession? Why would the changes be necessary?

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