Create a 2 pages marketing plan for a pool company located in Haiti.
Create a 2 pages marketing plan for a pool company located in Haiti. The plan should include a small budget for advertising of all types (social media and billboard, radio etc.)
Create a 2 pages marketing plan for a pool company located in Haiti. The plan should include a small budget for advertising of all types (social media and billboard, radio etc.)
Entrepreneurial Finance by J. Chris Leach Ronald W. Melicher
Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
Entrepreneurial Finance by J. Chris Leach Ronald W. Melicher