Create a 2 pages marketing plan

Create a 2 pages marketing plan for a pool company located in Haiti.

Create a 2 pages marketing plan for a pool company located in Haiti. The plan should include a small budget for advertising of all types (social media and billboard, radio etc.)

Venture Capital Valuation Methods

  • Determine the most likely valuation method a venture capitalist would use to value your business venture from Assignment 1. Provide a rationale for your response.
  • From the e-Activity, assess the effectiveness of ESOPs to incentivize key employees and whether or not this would be a viable option for your venture. Provide an example to support your response.
    • Research the Internet of the Strayer Library for the pros and cons of Employee Stock Option Plans, (ESOP). Be prepared to discuss. 

Added Instruction (2020-05-22)

Entrepreneurial Finance by J. Chris Leach Ronald W. Melicher

Compare and contrast the Marketing Mix approach vs the Value approach

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

Financial Capital

  • Indicate the risk level associated with your business venture from Assignment 1. Then, determine the type of financial capital best suited to the venture. Provide a rationale with your response.
  • Identify at least four (4) implicit financial capital costs that could be associated with your business venture from Assignment 1. Determine how these costs may impact your decision-making process. 

Added Instruction (2020-05-05)

Entrepreneurial Finance by J. Chris Leach Ronald W. Melicher