Read the case carefully, all nine questions must be answered using 150-250 words for each question. Explain, discuss and support for each of the questions below. Outside academic resources are strongly encouraged, particularly for questions CSR 4 and Ethics 3.
The marketing mix (4Ps) includes four elements: product, price, place (distribution), and promotion. Explain how Hershey Foods uses the 4Ps in its marketing strategy.
Your essay should adhere to the following guidelines:
• Write two full pages, no more and no less.
• Use double spacing and 12-point Times New Roman font.
• Format your document with 1” margins on all sides.
• Include in-text citations.
• Use two to four scholarly sources (journal articles, academic books).
• Place your references on a separate Works Cited page.
• Follow the MLA 8 style guide.
• 0 pt spacing between paragraphs
Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel).
At a minimum, this justification should address:
For this assignment, I want you to look at Auburn University football team and see what they are doing for this type of promotion. What events (brief description or photo) are they hosting, follow and report the engagement of their social media pages, peruse their website and critique it, and highlight the top three events/promotions/gimmicks that you are seeing out there that they are doing successfully.