Apply Five Step Marketing Research Approach

Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation.

Assignment 4

Consider the corporation you have selected to use in your first three assignments. Identify one of the firm’s major competitors that you would consider working for.