Discussion 5 1 Owning Your Audience Reading and Analysis


Read Fame House's white paper and answer the following questions:

  • This white paper was written several years ago. How do you think the state of direct-to-fan marketing has changed since this research was done? Please address all areas discussed in the white paper.
  • In this white paper, Fame House makes specific predictions on how technology will change the way we experience music. Looking at the current state of technology, what additional trends can you identify that will affect the music industry?
  • Outline three high-level concepts that you feel are relevant to both music artist marketing as well as general music business marketing. Include one example per concept.-+

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